PG Department of Computer Science and Applications organised an online webinar on Digital Marketing in association with Skillected (Under MoU) on April 22, 2026 with the objective of creating awareness about modern digital marketing strategies, career opportunities, and practical aspects of online marketing techniques. The webinar was organized in an online mode to improve the digital skills and was conducted through the meeting platform – Google Meet, allowing participants from different locations to attend conveniently.

The Experts covered several important areas of digital marketing, including the introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Ads and Pay-Per-Click Advertising (PPC), Content Marketing Strategies, Email Marketing Techniques, Website Traffic and Analytics, AI Tools in Digital Marketing, Freelancing and Career Opportunities in Digital Marketing.

Director Principal Prof. Dr. Atima Sharma Dwivedi remarked that such learning opportunities not only enhance students’ practical skills and technical competence but also boost their confidence, critical thinking, and professional outlook. She lauded the efforts of the faculty members for giving such learning opportunities to the students that empower students to adapt to evolving industry demands.